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According to the latest Synovate Media Atlas, a study of the behavior of Filipino consumers aged 15-64, mobile phone ownership in the country had risen from 60 percent during the 2007-2008 survey period to 69 percent this year for non-Internet-capable handsets.
More Filipinos now own cellular phones, mostly the low-end and mid-tier varieties that do not have Internet connectivity, according to a market study.
For mobile phones with Internet connectivity, ownership also increased to 31 percent this year from 29 percent during the preceding survey period, the study revealed.
“This increase in ownership is likely due to the sustained release of newer and more affordable cell phone models,’’ Synovate global executive director for media Steve Garton said in a statement.
Ninety-five percent of those polled cited staying in touch as their primary reason for owning mobile phones.
The majority of those surveyed (79 percent) reinforced the country’s ``texting capital of the world’’ title by saying that short messaging service, or text messaging, was their preferred medium of communication on their wireless handsets.
Other popular usage of the mobile phones included playing games (50 percent), taking pictures (40 percent), and listening to music (29 percent).
The Filipinos’ appetite for new information as well as the popularity of social networking sites in the country also helped fuel an increase in mobile phone ownership.
Many news sites, including Inquirer.net, are capable of pushing content to mobile phones. Social networking sites such as Friendster, Facebook, Multiply and Twitter are also able to push content into mobile phones.
“For those who are heavily invested with their mobile phones, the results indicate how they have affected the Filipino lifestyle and how businesses can actually penetrate a huge chunk of the population via cell phones and SMS. Those who invest in understanding their consumers are the ones who will thrive in this increasingly competitive environment,’’ Synovate Philippines managing director Carole Sarthou said.
The country currently has more than 35 million mobile subscribers.
source: technology.inquirer.net
More Filipinos now own cellular phones, mostly the low-end and mid-tier varieties that do not have Internet connectivity, according to a market study.
For mobile phones with Internet connectivity, ownership also increased to 31 percent this year from 29 percent during the preceding survey period, the study revealed.
“This increase in ownership is likely due to the sustained release of newer and more affordable cell phone models,’’ Synovate global executive director for media Steve Garton said in a statement.
Ninety-five percent of those polled cited staying in touch as their primary reason for owning mobile phones.
The majority of those surveyed (79 percent) reinforced the country’s ``texting capital of the world’’ title by saying that short messaging service, or text messaging, was their preferred medium of communication on their wireless handsets.
Other popular usage of the mobile phones included playing games (50 percent), taking pictures (40 percent), and listening to music (29 percent).
The Filipinos’ appetite for new information as well as the popularity of social networking sites in the country also helped fuel an increase in mobile phone ownership.
Many news sites, including Inquirer.net, are capable of pushing content to mobile phones. Social networking sites such as Friendster, Facebook, Multiply and Twitter are also able to push content into mobile phones.
“For those who are heavily invested with their mobile phones, the results indicate how they have affected the Filipino lifestyle and how businesses can actually penetrate a huge chunk of the population via cell phones and SMS. Those who invest in understanding their consumers are the ones who will thrive in this increasingly competitive environment,’’ Synovate Philippines managing director Carole Sarthou said.
The country currently has more than 35 million mobile subscribers.
source: technology.inquirer.net
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